Here's George Monbiot's take.
tl;dr version: The US are viewing us the way Trump views a teenage beauty queen who desperately needs a favour from him ... with exactly the same outcome. No Deal with the EU is not only likely it is actually a prerequisite for any US deal and all the UK governments actions towards the EU negotiations, transition discussions etc. have to be seen through that prism.
Grim reading which makes a mockery of the Leave vote's promises, the Tories election platform and the whole Brexit negotiation
And Katy Balls, Kreminology of the Tories' internal debate
tl;dr version. The two century-old rift has reopened between the protectionist shire Tories and the free market true believers
There are a load of unexamined assumptions in that statement. I can quite imagine "Do you want a trade deal with US ...?" gets 62% support but once you start sticking in the caveats:-Leading the charge on the free market side is the international trade secretary, Liz Truss – with a majority of the cabinet sympathetic to her position. They believe they have public support, with internal polling suggesting 62% of Britons back a deal ... So it’s the new intake of red wall MPs who are agitating that protectionism could deprive their voters of a tangible benefit of Brexit: cheaper food on the supermarket shelf.
"... but the NHS would be dismembered"
"... but UK farmers and fishermen will go to the wall"
"...but you'll have to accept pay cuts, fewer holidays and worse working conditions".
"... but the food you eat will taste like shite and slowly kill you".
... I imagine that support drops precipitously.
I mean a lot is spoken, without a lot of real knowledge, about the motivations of the ex-red wall voters but one thing I learnt growing up among them is they are fiercely patriotic and instinctively protectionistic when it comes to things like "Buying British" and still believe the abandonment of Imperial Preference in favour of EEC membership was a bad idea, they aren't going to take kindly to an influx of cheap, poor quality US products putting them and their neighbours out of work (sic)*.
*Even if you believe the economics of that is wrong the sentiment in the below cartoon will be still there. If Brexit has taught us nothing else a dry insistence that "well actually if you look at this economic textbook" never beats the raw gut instinct of your normal low-information voter.