It predates mass media, really, when presidential candidates used to have to tour the country to build up party support as well as voter support in each city and state.bob sterman wrote: ↑Mon Aug 12, 2024 7:20 amNever quite understood the value of rallies in US politics.
Presumably all the attendees were going to vote for the candidate anyway?
Do clips for the news with loads of people waving and cheering really make that much difference?
Never really caught on over here - after the notorious Sheffield rally of 1992.
Now, it provides local news* coverage that the candidate came to your local city/state, that they are popular there, and provides a focus for the local parties to build teams of volunteers for the election. Unlike the UK, the elections are mainly state by state affairs, with a little less emphasis on (much larger) congressional consistencies, and less national organization.
* In the US, there are very few national news outlets, and lots of local ones. On broadcast TV, all the news is at least partly local, and the only specific national newspaper is USA Today. With state politics, local politics is way more important than in the UK